Why change fails – Campbell Macpherson
In this video, change consultant Campbell Macpherson discusses the 10 main reasons surrounding why change fails. 88% of all change initiatives do not succeed in achieving their primary or planned goals, and often this can be due to a failure in leadership driving the change. By understanding the main reasons why the change was not successful, leaders can work to overcome them and ensure their initiatives are in the 12% that succeed.
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